This article originally appeared in The Wall Street Journal March 30, 2009 By Alexandra Levit Working on your `story’ is a major part of what we do together as we support you through your transition. Great article! For some, making the decision to change careers is the easy part. It’s harder to convince others, especially potential employers, that you’re doing the right thing. During your transition, you’ll often be asked why you’ve decided to move in the new direction. I’ve learned to communicate my story quickly, and more importantly, in a way that makes sense and puts listeners at ease. Beth Zimmerman, the 46-year-old president of business consulting firm Cerebellas, experienced a similar challenge when she made the leap to brand management after 10 years in architecture. “If I was lucky enough to get an interview, I was typically met with incredulity as to why and how an… Read More